Brand mission: American manufacturer of clothing, specializing in sportswear.
Market insight as to why the product is hot: People are trending toward athletic wear more in daily life. Retro/90s style is on the rise.
In addition to having the athleisure & streetwear push into fashion, workwear and many other segments, Champion is HOTT.
Champion seemingly resurrected from nowhere. Let alone the last decade of dormancy, even within the last 2 quarters where Champion moved from #17 to #10 in apparel preference. That is crazy. Where were they in 2010? Were they even ranked? Who is the Creative Director driving this growth? So many questions…
Why will it do well on amazon: Amazon’s search queries are simply a matter of what everyone on the planet is searching for. When a brand like Champion is on a tear like they are right now, I would love to get our team’s hands on their Amazon business. Guaranteed they are missing >25% of their branded search by not actively managing their brand as an Amazon Marketplace Seller.
Any brand with this level of HOTT, can always find ways to optimize.