Branded Search, ComplexCon, Event, Thought Leadership

Beyond Meat – #1 Most Amazon-able Brand @ ComplexCon

Beyond Meat

Brand mission: Beyond Meat Los Angeles-based producer of plant-based meat substitutes founded in 2009. create The Future of Protein® by offering mass-market solutions that perfectly replace animal protein with plant protein.

Market insight as to why the product is hot: More successful than previous meat replacement options. Record breaking high stock valuations & recent collaborations with the best social media marketers on the planet, fast food restaurants, continue to keep driving awareness of the brand. They just launched a new burger collaboration with Denny’s this week. 

Why will it do well on amazon: AmazonFresh announced this week that they are offering Prime Members free 1 hour delivery of their groceries.

Additionally, Amazon manages their own meal kit business and increasing their AmazonGo store concept rollout with many “grab and go” meals. Beyond Meat could not only drive sales of their patties and other items, they could collaborate with Amazon to be their meat alternative partner.

Branded Search, ComplexCon, Event, Thought Leadership

Truly Hard Seltzer – #3 Most Amazon-able Brand @ ComplexCon

Truly Hard Seltzer

Brand mission: 100 calorie hard seltzer, gluten free and simple natural ingredients. 

Market insight as to why the product is hot: With the restrictions on Whiteclaw people will be looking for a replacement hard seltzer. Low calorie and sugar (1g) and carb (2G) make Truly an appealing alternative. 

Why will it do well on amazon: AmazonFresh announced this week that they are offering Prime Members free 1 hour delivery of their groceries. This will really explode the traffic and purchase behavior of groceries on Amazon and provides a young brand like Truly an amazing opportunity to grow with Amazon. Unlike the endless options of liquor/wine/beer there are less hard seltzers so people will be more likely to just purchase the one are familiar with and already like.